Alex Fischman Cárdenas was born and raised in Lima, Perú. He's passionate about using film to capture intimate and honest stories from diverse individuals. At 17, he directed the award-winning short film La Vieja Quinta, which traveled across the festival circuit from Los Angeles to Denver to Seoul. In 2016, Alex moved to the US to study film and graduated from NYU's Tisch School of the Arts. Since then Alex has continued to direct short films (Alienación, Ovejas y Lobos) documentaries (Teeth, Starr), and commissioned work (Uber, United Nations, Jacob Jonas The Company, Pangea).

Let’s work together!

Every Day Giants

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Commercial (2021)

Sierra is a driver and spiritual soul from New Jersey. Watch her story and discover how she offers support and guidance to her riders.


Commercial (2021)

Tammy is a true believer in Southern hospitality. She’s also a driver and a community champion, always going out of her way for other people.


Commercial (2021)

Dominic is a driver with Uber and a truly entrepreneurial spirit. He’s also a dutiful dad, huge Ravens fan, and small business owner. Watch his story, and hear how he remained calm and supportive during an emergency.